Secrets by Nikki was established in 2022, beginning its journey as a cosmetics company dedicated to enhancing confidence in others. The brand’s inception stemmed from a passion for cosmetics, particularly products designed for the eyes, based on the belief that eyes are the windows to the soul. This vision inspired the creation of a distinctive eye-shaped logo, symbolizing the essence and identity of the business. 

Extensive product research was conducted over six to eight months, with a focus on offering luxury cosmetics at accessible prices. Our portfolio includes waterproof and vibrant-coloured liners and eyeshadows, alongside  comfortable and durable eyelashes, all presented in high-quality packaging. These efforts marked the establishment of the brand within the beauty industry. After a year, I sought further growth by incorporating my interest in fashion. Initial exploration led to shapewear; a response to personal experiences shared by many women in their mid-40s after childbirth, seeking comfortable solutions for body contouring. Through substantial market research and sampling, I identified key items with which to expand our offerings.  

This initiative naturally extended into sportswear, aiming to integrate shapewear benefits for enhanced comfort, confidence, and empowerment. I firmly believe that looking and feeling good fosters positivity in all aspects of life. Our apparel line reflects the company’s ethos:

“Magnify the Beauty that Already Exists, Embrace Confidence, and Promote
Self-Empowerment”.  

 

In 2025, the brand underwent a rebranding process and logo enhancement, preserving our roots while updating our visual identity. The new logo is modern, empowering, and maintains a connection to our history; it is proudly featured across our apparel. 

 

“Positive growth, the Power of the Universe, and the 
Art of Manifestation”. 

Our clothing is crafted as a source of empowerment, designed to make you feel confident and to place you in a positive mindset thus attracting positivity from the universe. This philosophy is woven into every piece we create, ensuring that our garments are more than just fashion; they are a catalyst for self-assurance and a magnet for good energy. 
Looking ahead, Secrets by Nikki will introduce a range of high street fashion, including menswear and womenswear. We are excited to continue this journey and look forward to sharing future developments with you.